Howard Hubler Previously used a certain set of features when setting up campaigns for promotion in google ads. There was an assumption that the use of other features will help to get better results. In order to evaluate the effectiveness of new features, we applied google ads experiments. Next, we describe the meaning of the concepts and show the results.
A campaign project is a copy of this campaign, in which you can make changes and edits as long as it is necessary, without changing the settings in the current campaign.
A project allows you to prepare changes for an existing campaign without compromising its effectiveness. It duplicates all the settings of the original campaign, which you can then edit. You can postpone work on the project or delete it at any time.
Having set up the project, you can make changes to the original campaign or first test their effectiveness with an experiment.
Experiment – used to analyze the effectiveness of new settings in the project.
After finalizing the project, you can not make changes to the original campaign at once, but first conduct an experiment. You can create several projects for each campaign, but you can test them only one by one. When setting up an experiment, you should specify its duration, as well as the share of traffic (and budget) of the original campaign that will be allocated to it.
When a potential client enters a query in Google or on a search partner’s site, or opens a page in CMMS, AdWords randomly selects an ad from the original campaign or an experiment to participate in the auction based on your traffic distribution settings.
During the experiment, you can track its performance and compare it to the performance of the original campaign. You can also change the end date of the experiment to terminate it earlier. If the new settings were more effective, it makes sense to apply them to the original campaign. You can also convert the experimental RC into a new one with the same dates and budget as the original one (which will be paused in this case). This will help maximize the effectiveness of google ads.
Important!
Projects and experiments are available only for work in context-media and search networks. They cannot be used in shopping campaigns, video campaigns and app campaigns.
Features not available in experiments
Almost all of the same features are available in experiments as in campaigns.
Exceptions:
- Ad modifiers for targeted campaigns and ad groups.
Some strategies with automatic bid assignment:
- Target position on the search page;
- Targeted win rate.
Results
- Manual bid assignment or maximum number of conversions;
- Maximum number of clicks or maximum number of conversions.
When a potential client enters a query in Google or on a search partner’s site, or opens a page in CMMS, AdWords randomly selects an ad from the original campaign or an experiment to participate in the auction based on your traffic distribution settings.
During the experiment, you can track its performance and compare it to the performance of the original campaign. You can also change the end date of the experiment to terminate it earlier. If the new settings were more effective, it makes sense to apply them to the original campaign. You can also convert the experimental RC into a new one with the same dates and budget as the original one (which will be paused in this case). This will help maximize the effectiveness of google ads.
Important!
Projects and experiments are available only for work in context-media and search networks. They cannot be used in shopping campaigns, video campaigns and app campaigns.
Features not available in experiments
Almost all of the same features are available in experiments as in campaigns.
Exceptions:
- Ad modifiers for targeted campaigns and ad groups.
Some strategies with automatic bid assignment:
- Target position on the search page;
- Targeted win rate.
Results
- Manual bid assignment or maximum number of conversions;
- Maximum number of clicks or maximum number of conversions.
