AI marketing is rapidly gaining popularity, offering businesses new opportunities for automation and personalization. However, along with real advances, many myths are often spread. To figure out what really works and what is just hype, it’s important to rely on facts and…
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The FWD-shorts method is a modern approach to creating a content plan for short videos (shorts, reels, stories) that allows you to create an effective publishing strategy in 30 minutes. It combines competitor analysis, the use of neural networks and proven marketing…
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In 2024, artificial intelligence, especially models like ChatGPT, has become an integral part of digital content. Many companies are using AI to speed up text production, reduce costs and generate ideas. However, whether AI will replace human copywriters remains an open question.…
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Previously used a certain set of features when setting up campaigns for promotion in google ads. There was an assumption that the use of other features will help to get better results. In order to evaluate the effectiveness of new features, we…
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Three important additions—about sales funnel automation and the right approach to data analysis. Use a CRM system A CRM system will help you automate your sales funnel. Enter all stages into it and run each deal through them sequentially. Then you will…
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The digital age dictates new rules for marketing. Virtual reality (VR) and augmented reality (AR) technologies turn advertising into more than just ads: they create entire worlds where brands interact with audiences on a deep level. The meta-universe – a virtual space…
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In today’s marketing world, efficiency and organization are key. Notion offers many templates to help marketers optimize workflows and save time. Below are seven templates that are worth a look: Content Calendar What it is: A visual tool for scheduling publications across…
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Voice Search, better known in its original development as “Voice Search”, is one of the most popular SEO tools in recent years, as it is the result of high-tech developments in speech recognition. All tablet and smartphone users have been using this…
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Today, I want to share with you my experience working with targeted advertising on social media. I have managed to develop a clear and detailed algorithm for basic target settings. What is targeted advertising? I think almost everyone reading this article already…
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A sales funnel is a tool you need. It is a sales model that shows the overall state of affairs and any specific indicator, from a manager’s performance to the conversion of leads into repeat purchases. Today, I will explain how to…
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Howard Hubler