Howard Hubler The FWD-shorts method is a modern approach to creating a content plan for short videos (shorts, reels, stories) that allows you to create an effective publishing strategy in 30 minutes. It combines competitor analysis, the use of neural networks and proven marketing formulas.
What is the FWD-shorts method?
The FWD-Shorts method is based on three key elements:
- F (Find) – finding successful content from competitors;
- W (Write) – creating scripts for your own videos;
- D (Distribute) – distributing content through different channels.
This method allows you to quickly adapt popular ideas to your audience and effectively promote content.
Step 1: Analyze your competitors
Start by analyzing your competitors’ content:
- YouTube: find videos in your niche with the most views. Pay attention to titles, covers, and topics.
- Instagram Reels and TikTok: see which short videos are gaining popularity.
- Telegram feeds: use services like TGStat to analyze popular posts in your niche.
Gather information on popular topics and formats to understand what appeals to your target audience.
Step 2: Create scripts for your videos
Use the data you’ve gathered to create your own scripts:
- AIDA (Attention, Interest, Desire, Action) formula: attract attention, arouse interest, generate desire, and call to action.
- PMPHSA formula: problem, method, example, solution, call to action.
Example Scenario:
- Problem: “You don’t know how to make a content plan quickly?”
- Method: “Use the FWD shorts method.”
- Example: “Here’s how I created a monthly plan in 30 minutes.”
- Solution: “Follow these steps…”
- Call to Action: “Try it for yourself and share the results!”
Step 3: Plan and Publish
Create a content plan:
- Topics: identify key topics to publish.
- Formats: decide what formats to use (videos, carousels, stories).
- Schedule: schedule your publications a week or month in advance.
Use scheduling tools such as Google Spreadsheets or dedicated content planning apps.
Advantages of the FWD shorts method
- Fast: create a content plan in 30 minutes.
- Efficiency: using proven formulas and competitor analysis.
- Flexibility: adapting to different niches and audiences.
The FWD-Shorts method is a practical tool for those who want to quickly and efficiently create content that attracts attention and stimulates interaction with the audience.
