Howard Hubler Voice Search, better known in its original development as “Voice Search”, is one of the most popular SEO tools in recent years, as it is the result of high-tech developments in speech recognition.
All tablet and smartphone users have been using this feature for a while now, and those who own smart gadgets (innovative watches and next-generation speakers) have probably had time to try out the feature and understand what Google Voice Search can do.
Many large corporations and world-famous brands have managed to adapt their systems to trendy novelties, developing their unique assistants. Most of the robots have long been tested by users of desktop and mobile versions of browsers. Here’s how the list of the top dialog systems looks like:
- Google’s offering – Google Assistant;
- Apple’s implementation – Siri;
- Amazon’s solution – Alexa;
- Microsoft’s invention – Cortana.
Of course, this is not the whole list of assistants, because there are other developments adapted for different users in many countries.
What is voice search?
It is a convenient function of entering queries on the Internet, which allows you to get the information you are interested in much faster. The peculiarity is that the dialog module recognizes the human voice, words and phrases, which eliminates the need to use a keyboard.
According to a study by the well-known company Bright Local, it is much more common for users to use voice search than text format. More than 71% of people prefer this option, and 46% choose this method of search on a daily basis.
What’s interesting is that Google’s search engine already privileges the mobile version of a website during crawling (mobile-first indexing). During indexing, the robot decides how convenient the web resource is for owners of smart devices. Based on these results, the ranking occurs, in which the first positions are sites where there is a customized SEO voice search in the rendition of mobile versions.
Optimization of the site at the stage of development every day is becoming more difficult, because the functionality of search engines are developing by leaps and bounds, therefore, user queries are changing. To find what they are interested in, people use not just keywords without declensions, and whole sentences, ending phrases with the appropriate intonation. The robot must give a succinct, precise and concise answer to such a voice question.
It can be solved in different ways, depending on the nature of the question. In general, queries are divided into 2 types:
- Informational – this category makes up the majority of the total number of queries, as it provides consumers with the most useful content possible, answering the questions “what is it?”, “where?”, “when?” and “how?” ;
- Commercial keywords are groups of characters in the search bar that contain words such as “order”, “cost”, “buy”.
Optimization of content for voice search is not limited to keywords alone, as algorithms determine the most relevant answers that correspond to the location of a person. The ranking is also affected by the level of mobile optimization of the site, its rating.
It can be concluded that content should be optimized for voice search comprehensively and qualitatively.
Google voice search: what does it give?
The American media analytics company ComScore provided interesting marketing data a few years ago. The analysts predicted that in 2020, more than half of search queries will be made with voice input, and they were not wrong. A similar study was conducted by Adobe in early 2019: even then, the share of smartphone owners that actively used the voice assistant was 44%.
After that, it became clear that optimizing the site for voice search is critical for the promotion of e-business and the development of sites on the Internet.
Does voice search give an SEO advantage?
The foreign market has long ago calculated how profitable it is to adapt their web resources to these updates. In Great Britain, for example, the forecast for profit from the optimization of voice input by 2022 is more than 3 billion pounds, and the same figure in the United States is more than 40 billion dollars. It is these countries that were the first to appreciate the effectiveness and importance of web optimization.
Due to such popularity of the voice assistant, the competition in the market for progressive users will soon inevitably get tougher.
Conclusion
What is Google voice search? In general, voice input is a new step in the development of modern technology, which allows people to find the information they need on the Internet even faster from quality and popular sources.
