Internet marketing is a set of strategies and tools aimed at promoting products and services online. Its essence is the use of digital channels such as search engines, social networks, email and websites to interact with the target audience. Today, about 60%…
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The abandonment of third-party cookies has been one of the most significant transformations in digital marketing in recent years. Technology giants such as Google and Apple have consistently restricted the collection of user data, citing the need for increased privacy. As early…
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Which is better to write about in an advertising headline – the main value of the product or promotions and discounts? Which call to action on the button will work better: “Learn more” or “Buy Now”? Which email headline will give the…
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AI marketing is rapidly gaining popularity, offering businesses new opportunities for automation and personalization. However, along with real advances, many myths are often spread. To figure out what really works and what is just hype, it’s important to rely on facts and…
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The FWD-shorts method is a modern approach to creating a content plan for short videos (shorts, reels, stories) that allows you to create an effective publishing strategy in 30 minutes. It combines competitor analysis, the use of neural networks and proven marketing…
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In 2024, artificial intelligence, especially models like ChatGPT, has become an integral part of digital content. Many companies are using AI to speed up text production, reduce costs and generate ideas. However, whether AI will replace human copywriters remains an open question.…
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Howard Hubler