How To Get 100 More Twitter Followers For Your Business

It’s almost certainly the most commonly asked question by new (and even current) users on Twitter.

How can I get more Twitter followers?

These days businesses of all shapes and sizes have no choice but to make building out your social media presence a cornerstone of your marketing strategy. From ecommerce, to services, and eBay to Shopify. No matter who you are, you absolutely must be present where your customers are, and more and more where they are is on social media. But for many, the hardest platform to get used to is Twitter.

Who should I follow? Should I follow everybody back? What hashtags should I use, and what are they in the first place?

There are lots of tactics you may have read about to build your Twitter following, but which ones work, which ones don’t and which ones should you focus on?

Well, the team over at Quicksprout is here once again to the rescue. They went out and asked some of the foremost experts in social media for their advice and have compiled this infographic that shows some of the techniques you can use to quickly add another 100 followers to your Twitter account.

How to Get Your First 100 Twitter Followers

Courtesy of: Quick Sprout

 

10 Facebook Advertising Tips

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Whether you are a Facebook advertising newbie or an ol’ hand I’m betting you could use a few pointers about how you can make your ads more successful. Luckily to build ads that convert on Facebook isn’t that difficult, it’s just about knowing how. Here are 10 top tips to help you successfully advertise on Facebook.

1. Images: Images are what grab a Facebook users attention. It’s what they first see and if your picture doesn’t pull your customer in then it’s probably a bit of a dud. Getting images right isn’t as straightforward as you think as there are a few issues to think about before you commit to one.

First is the size, make sure you get this right. Then having clear, attractive images that display your products at their best is something you must think about. Then there is simple product image versus lifestyle images, which one to choose?

To make sure you’ve built an ad that is getting the optimum amount of click-through rates test and compare how your images perform. Customers will react differently to different images so test and this should deliver you the best results for your ads.

2. Copy: If images catch your customer’s attention, copy is what convinces them to click-through. Compelling copy can be a real enticement to a customer and make clicking your ads a must.

When writing your copy make it descriptive yet concise. Also tug on those heart strings by adding a bit of emotion. Emotionally appealing copy can be a real draw and make customers shout “I want that!”

3. Bid: Bidding for a smaller business can be a little confusing to figure out. So before you jump in with your bids, think about your audience size. Don’t bother with oCPM. You’re not Red Bull (yet).

Rather try go for smaller, more defined audiences and CPM bids. These suit a growing small business and using them should have you nailing your ads.

4. Budget: Your Facebook budget is all about balance. Go to low and you risk not reaching anyone in your audience and going to high could mean that you are overextending yourself. You need to set a realistic budget that will deliver the results you want.

A good rule is to set a budget that can reach your entire audience within a week. This will show if this audience is the right fit for your business and make the most of your hard earned cash.

5. Analytics: Why bother run any campaign if you don’t track its progress? It’s foolish, will make your ads less effective and will almost certainly lose you money.

When starting Facebook advertising, remember to set up conversion tracking for your ads. This will not only allow you to keep track of all those lovely sales but also see what isn’t working so you can tweak your campaigns and become more successful.

6. Gender: Targeting ads by gender is an easy yet effective way to build better ads. To cater to both genders, create two separate audiences with each ad tailored for their perspective groups.

Modify your images and copy for both genders so that they are most appealing to each and it should impact your click-through rate.

7. Age: A twenty year old and a forty year old have very different tastes. Right? Therefore having one single ad that is aimed at a large age group probably isn’t going to work for your store’s ad.
Just like gender, filtering your audience by age can create a highly targeted ad that reaches the right customers.

8. Interests: Interests are one of the most effective ways to narrow down your audience and find Facebook users that are most likely to click your ads and convert. Put thought into what your customers are actually interested in and you should find your customers.

A good rule for interests is to think niche. For example if you have a golf store, don’t just target people with the interest “Golf”. This audience will be much too large and could only have a fleeting interest in golf. This could mean that you might be wasting money on people who have no real intention of buying your products.

Instead try interests such as “The Ryder Cup” or another golf brand. It will be a smaller audience that are much more likely to have an active interest in golf and thus, buy from your store.

9. Audience Size: Think thousands, not millions! Audiences in the millions are too big and will burn through your budget before you have the chance to reach any real customers.

Audiences between 50,000 and 200,000 should do the trick. It’s a great size as it allows you to reach everyone on a realistic budget and will enable you to test to see if this audience works for you.

10. Call to Action: Give people that extra push with a great call to action. Having a simple yet effectual “Get It Now!” or “Buy Today!” can be a real incentive for customers. It acts as a great motivator for customers to click-through and convert in your store.

Now go, experiment and use these tips to create awesome Facebook ads that get you the sales you want!

Think your ads pass the test? Get your ads graded for free here!

SEO tactics and Why I Live My Life In Fear of Google

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When you are trying to build a business online, whether SaaS, services, or online retail, there is one linchpin in your marketing plan that you should always be aware of – Google.

While there are many, many tactics you can use to drive traffic (and resulting customers) to your website, ultimately SEO can, and should always be, a channel to keep in mind.

The great thing about SEO is that because the traffic you get from search is organic (web surfers actively looking for content, or products similar to what you offer) it tends to be very good, and high converting traffic. The other great thing about search traffic is once you’ve laid down your SEO foundation, it tends to be a lasting marketing asset. Searchers will continue to be able to find you whether you continue your SEO efforts or not (although you should always strive to maintain and improve them over time).

The bad thing about SEO is you can be at the mercy of Google and their algorithm changes.

You could say that I wake up every morning deathly afraid of what Google will bring. Or, you could say that I don’t do that because I try my best to be up to date with the best practices that Google looks out for, as well as the old practices that Google now says might have a negative impact on your site.

So on that note, here are 3 tactics that you should eliminate from your SEO strategy

1. (Bad) Link Building

No question, your website’s link profile is critical to your search engine rankings, domain and page ranking for your business. However the “building links at any cost” tactics of the past have long fallen out of favor with the folks at Google (and the other search engines).

Only a few years ago, there was a booming cottage industry of link farms, website directories that were thin on content, and other easy sources of paid links. Google recognized that most (if not all) of these links offered no value to visitors, and were almost purely designed to catch the attention of their search spiders. As such, Google not only devalues any thin and purchased links these days in it’s ranking algorithms, but sites that have nothing but these types of links can be severely punished as well.

So if you come across sites offering lots of links for a fee, or even free sites that allow you to post your own links on a page with little to now value to a web surfer. Turn away. At worst these types of links will do nothing to boost your rankings. At worst, they may end up making your search rankings worse.

2. Keyword stuffing

A simple on page SEO tactic that used to go a long way in catching the attention of search spiders was to stuff your content with as many keywords as possible. As Google has continued to improve their search algorithm, this is one of the old school “tricks” that is now the easiest for them to catch.

When creating content, you absolutely should use keywords and keyword phrases. However, you should never be using keywords to the detriment of readability, and certainly never when it is inappropriate. Content that Google deems hard to read or overly stuffed with keywords or words repeated unnecessarily, is also content that Google will flag as SPAM. That is not a list you want your site to be on.

3. Invisible Text

Invisible text, or text that is hidden from readers but embedded into your website code, or buried at the bottom of your page is another technique that used to be popular, and pretty effective too.

However, like the other tactics we talked about, those days are over. Search engines have adapted to recognize invisible text, which today at worst will make no difference in your search rankings, and at worst may get your site hit with a penalty.

So if that’s the list of tactics that you shouldn’t use anymore.

So the question you’re probably asking yourself is this. If those are the things that I shouldn’t be doing, what “Should” I be doing when it comes to SEO.

1. Stay in School (in spirit)

First and foremost, get educated. It’s a good idea to get a rough understanding of the elements of your page that Google is now putting more focus on.

Arguably the best resource online is the search strategy content published by the team at Moz. Rand Fishkin and his team can help guide you not only to he latest and greatest tips, but they also have a vibrant and exceptionally active community of other online marketers sharing advice in their forums.

We have also published a handy infographic on this blog not too long a go that provides a very thorough list of elements that Google considers in it’s SEO algorithms.

2. Lead with Content

Next content. Great content is really the secret weapon in winning the war of SEO. But rather than just tell you to create great shareable content, and leave you to your own wits. We’ve published a great instructional blog here, describing how to use a technique called the Skyscraper Technique, to better your odds of creating something highly shareable and engaging.

3. Be Social

This is perhaps one of the most controversial areas of SEO. Google has been very coy about how much, and if at all they value social signals and social sharing in their search algorithm. The way I look at things, at the very least it can’t hurt. After all, the next most important place you want to be catching the attention of potential customers (after search) is most definitely social media.

The more presence you have on social media, and better yet, the more your customers are talking about you in social media the better. Again here’s a post we published not too long ago that goes into how you might be able to harness social, as wells as word of mouth or referral marketing to really make the most of this channel.

So there you have it. Google isn’t anything to be afraid of. Just make sure your strategies are up to date to be able to get as much immediate and long-term benefit out of it as you can.

(Infographic) Facebook Advertising Benchmarks

Are there any trends beginning to emerge int he ever changing world of Facebook advertising?

Well, as it turns out. Yes there are some, and there are some pretty interesting statistics as well. For the most part people’s questions about the long term viability of Facebook as an advertising platform have subsided, and now rather than questioning the future, we’re all looking for ways to better optimize how we use the platform.

The team at Nanigans recently published a great report showing the trends they are seeing across their users on the Facebook ad platform.

We’ve gone ahead and summarized some of these Facebook advertising benchmarks in the infographic below.

Enjoy!

Facebook Ad Benchmarks

 

 

 

 

 

 

Did Santa Miss Us Again?

It’s that time again. The holiday shopping rush.

One of the most critical elements of having a smooth holiday season, for ecommerce merchants in particular, is making sure your shipping and delivery process goes smoothly.

There is nothing more disappointing for a customer than having a gift arrive late.

The team over at ShipStation has put together this great wallpaper graphic that can help you to communicate the critical dates to your customer to ensure that they get their holiday presents and gifts on time.

Communicating these important dates to your customers (and potential customers) is a great way to ensure that everyone has a happy holidays, and also a great way to make sure that your business can get the most out of this important time of year.

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