We talk a lot about customer referral programs on this blog. Makes sense, it’s our thing. But one aspect we haven’t spent much time covering is what a great referral program template might look like from end to end.
Said another way, what’s a template for a customer referral program that works?
You asked. We deliver.
The first thing to note about constructing a referral program is it’s often not what you ask that’s the most important thing, it’s how you ask it. When it comes to how you ask customers to refer your online business or Shopify store, there are two main elements. The functional How (that is the words you use and how you write and design the calls to action), and there is also the How of “How often”. Our philosophy is that with most things in life you should aim to ask more than once. People don’t often respond to a request the first time you ask them (ask anyone who is married… ZING!).
So with those two things in mind, here we go.
Touchpoint #1: Initial Purchase
Upon making a purchase here is your first opportunity to ask for a referral. At this time the customer may still be feeling the excitement of having discovered your store or products. Take advantage of this moment of goodwill and see if they might be willing to share some of that happiness with their friends.
Apparently I am old.
I say this with a stubborn extra 5 pounds that used to be easy to get rid of, and a memory of how I used to find new music. When I was a kid I used to discover new artists and the latest and greatest in music on TV. Yes for those of you younger than me, we used to watch music videos on TV! That’s right on the TV!
Not only that. We were forced to watch whatever videos the programmers felt should be on. There were was no PVR, and there was no Youtube. Those videos weren’t always what we wanted to see, but that’s partially how those new discoveries came about. Those of you who refuse to admit you are getting old like me probably look back at those times as fondly as I do.
Sure, most of the time the video gods would force us to watch something like this.
But every once in a while, with the music video channel on in the background I’d catch something like this. THAT was truly awesome.
Well, it sure did for the guys at Strikingly, a company that helps people design beautiful, mobile-friendly websites.
Now, I know you’re wondering how on Earth a dancing cat can affect your customer referral rate at all, let alone double it.
Well to understand that, we have to back up a little. Continue reading
Photo Credit: Stormkatt https://www.flickr.com/photos/stormkatt/
We’ve talked at length on this blog about the huge opportunity that is presenting itself online, and in eCommerce. These days all of us (or pretty darn close to all of us) have shopped online.
It seems like every few weeks, more and more research comes out reinforcing this belief. The latest research comes from our backyard (Canada). According to market research firm Ipsos Reid, this past year 92% of Canadians indicated that they had purchased something online. If that number doesn’t say that the majority of us are comfortable shopping online, then I don’t know what does.
An interesting fact coming out of the research is the types of products we are purchasing through the internet are becoming more varied as well. Online purchases are no longer just books, the top classes of items purchased in the Ipsos Reid survey were cosmetics, furniture (have bigger ticket online purchases become commonplace?) and pet supplies.
1. On Your Blog: You should have an opt in form at the top of your sidebar as well as at the end of every post asking readers to subscribe.
> Check out this tutorial on how to add a subscribe box to the end of your post using Aweber or Mail Chimp: http://nathalielussier.com/blog/online-business-ideas/add-an-optin-box-posts
2. Pop Up: I know, I know, you hate these – but they work! If you are using WordPress the ‘WordPress Popup Plugin’ is great for this.
3. The Site Footer: If readers has made it all the way to the bottom of your site they are obviously interested so why not ask them to subscribe while they’re down there?
4. About Us Page: Again, as mentioned above, the reader has browsed around and decided to learn more about you, the person writing these posts so chances are they will want to read more posts from you.
5. Twitter: Did you know you can collect emails with a tweet? This option costs a little bit of money, FYI. Check this out:
Twitter Cards let you bring rich experiences and useful tools to users within an expanded Tweet. The Lead Generation Card makes it easy for users to express interest in what your brand offers. Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.